Blogging has replaced websites as the best method to communicate marketing messages to the widest audiences on the internet. It does not require knowledge of html and you can have a blog up and running in a matter of minutes. Blogs now rank much higher in search engines – largely because they have fresh content – in contrast to traditional websites whose content is to a large degree static.


Proof of the significance of blogs is the recent acquisition of Blogger by Google. Blogger is by far the largest blogging site on the internet and Google acquired Blogger to complement its acquisition of Youtube – the most popular video sharing site on the internet. It would not be surprising if Google found itself in the same hot water as did Microsoft for breaching Anti-trust legislation. But that is another story.